It all started in a small but very famous little town in Germany called Idar-Oberstein. Like no other city in the world, Idar-Oberstein covers the whole range of gemstone manufacturing. Rough stone trading, cutting and polishing, carving, drilling and setting, and jewellery manufacture too.

When my father Lothar Haag founded the company in 1957, he started as a rough stone dealer, supplying the local cutters with all kinds of gemstone from Brazil and Africa. Very soon he decided to open his own cutting shop and specialise in emeralds, which had always been his favourite stone.

Today, the company, in its second generation, is run by my brother Matthias and myself, Michael Haag.

We are both skilled gemstone cutters and worked in the cutting shop for many years. But times have changed and today we always seem to be busy rushing from one part of the world to another. In 2009 the company expanded to Los Angeles, where we opened our first branch office. The second branch office, in Hong Kong, opened 4 years ago. The third, in Beijing, capital of China, covers our activities in north China. In March 2018, so far our latest project is the grand opening of our Shenzhen shop, in the heart of the gemstone distribution centre of China – SHUI BEI, Shenzhen. Last but not least, we should mention our purchasing office in Bogota Colombia, where we obtain most of our emeralds.